techcrunch.com—Musician-entrepreneurs Nataly Dawn and Jack Conte are not only making a living marketing and selling their music online, but who even own a “nice house” with two recording studios.
Their business model is very simple. They create clever, scalable videos for YouTube which then feed their iTunes sales and their licensing deals. It’s a good business with their 3 million monthly views on YouTube being directly correlated to their iTunes sales. Of course, they added, you still need to “make really good music” and have “excellent chemistry”—but the fact that Pomplamoose are making a decent living is great news for the thousands of other talented musicians trying to earn a living in today’s digital economy.
Their business model is very simple. They create clever, scalable videos for YouTube which then feed their iTunes sales and their licensing deals. It’s a good business with their 3 million monthly views on YouTube being directly correlated to their iTunes sales. Of course, they added, you still need to “make really good music” and have “excellent chemistry”—but the fact that Pomplamoose are making a decent living is great news for the thousands of other talented musicians trying to earn a living in today’s digital economy.
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